Digital Marketing- Indian Context

 

Digital marketing in India has been on the rise in recent years, as more and more businesses are turning to the internet to reach their target audience. With the increasing penetration of internet and smartphones in India, digital marketing has become an essential part of any business strategy.

 

One of the most popular digital marketing channels in India is social media. Platforms such as Facebook, Instagram, Youtube and Twitter have a large user base in India, making them a great way for businesses to reach their target audience. Additionally, there are several Indian-based social media platforms such as ShareChat that have gained popularity in recent years, providing businesses with an even greater reach.

 

Search engine optimization (SEO) is another important aspect of digital marketing in India. With the growing number of internet users in the country, it is essential for businesses to have a strong online presence. By optimizing their websites for search engines, businesses can increase their visibility and reach a larger audience.

 

Content marketing is also an effective digital marketing strategy in India. By creating valuable and informative content, businesses can establish themselves as experts in their field and build trust with their target audience & build community. Additionally, with the rise of video content, businesses are increasingly turning to platforms such as YouTube and Facebook to reach their target audience.

 

Email marketing is another important digital marketing channel in India. By sending targeted and relevant emails, businesses can reach their target audience and drive conversions.

 

In addition to these channels, businesses in India are also exploring newer channels such as chatbots, Influencer marketing, Metaverse and virtual reality to reach and engage their target audience.

 

In conclusion, digital marketing in India will increase multifold in coming year & its need of hour for each of business. With the launch of 5G across India, it will become an essential part of any business strategy for any company. Businesses in India are turning to various digital marketing channels such as social media, SEO, content marketing, email marketing, and newer channels to reach and engage their target audience.

 

#SocialMediaMarketing, #DigitalMarketing, #ContentMarketing, #OnlineMarketing, #SocialMediaAds

AMUL SWOT ANALYSIS

AMUL

ü Type: Cooperative
ü Founded:1946
ü Headquarters: Anand, India
ü Federation: Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)
ü Industry: Dairy
ü Revenue: $868 million USD (in 2005-06)
ü Employees: 2.41 million milk producers
ü Website: www.amul.com


Gujarat Cooperative Milk Marketing Federation (GCMMF)

It is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

ü Members:12 district cooperative milk producers' Union
ü No. of Producer Members:2.41 million
ü No. of Village Societies:11,615
ü Total Milk handling capacity:7.4 million litres per day
ü Milk collection (Total - 2004-05):2.08 billion litres
ü Milk collection (Daily Average 2004-05):5.71 million litres
ü Milk Drying Capacity:511 metric Tons per day


Distribution Strategy:





















SWOT ANALYSIS

STRENGTH:

ü Manufacturer of milk not trader of milk
ü Largest food company in India
ü Most trusted brand in India
ü Market leader in Butter, milk, cheese, condensed milk,
ü Work on “VALUE FOR MONEY “concept
ü Cheap costing to compete against competitor
ü Working on focused business
ü Disciplined and excellent distribution network
ü Simple but to the heart promotional strategy (topical)
ü Supported by state & central govt.
ü Continues need of product since perishable
ü Free from TB pathogens
ü High Quality maintained (UV pasteurization)
ü Highly organized sector
ü Technical manpower: Professionally trained, technical human resource pool, built over last 30 years.
ü Dairy cooperatives generate employment opportunities for about 12 million farm families.

WEAKNESS:

ü Perishable nature of product
ü No diversification
ü Lack of aggressive marketing
ü Since it is cooperative society thus take time to implement new strategies
ü Accountability???? Cooperative society
ü Lack of infrastructure to suffice international norms
ü Lack of control over yield: Theoretically, there is little control over milk yield. However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields.

OPPORTUNITY:

ü Huge opportunity in dry areas of India such as Hyderabad, Rajasthan etc.
ü Good margin can be obtained if started EXPORT in Asian and African countries
ü Tie-up with local small unorganized milk producer like Mahananda, Gokul, Aarey to fight against big MNC’s
ü Brand extension can be done like to introduce bread,mithai, cosmetics
ü Amul parlors should be opened like Aarey stalls
ü While currently COLA controversy going on , Amul should tap market aggressively

THREATS:

ü MNC competitor such as Nestle, Britania
ü Local competitor such as Aarey, Mahananda etc.
ü Bann on PLASTIC
ü Misuse of brand name (There is a brand named Amol which sells ice-creams)
ü Misinterpretation of Ads
ü The Indian dairy industry, following its delicensing, has been attracting a large number of entrepreneurs.

ERP-SAP R/3

hi friends,

currently i am doing my mms in marketing from st. francis institute of management studies.
Any one want help on sap or erp presentation.

please look at it. feedbacks welcome
images coming soon......










Before Erp

• Multiple systems, different interfaces, difficult to extract info about customers, sales,...
• Hard to maintain, many languages, databases, inconsistencies
• Can take weeks or months to obtain info about customers, or where systems changes are needed

After Erp

• Integrated systems
• Consistent interface
• One database
• Access to current data
• Improved planning capabilities
• Multinational capabilities

What is Erp ?

• Enterprise resource planning (ERP) makes timely information easily available for analysis and decision-making in companies of all sizes.
• ERP systems monitor business functions in real-time to provide timely information in manufacturing, finance, distribution, sales or human resources. A strength of ERP systems is that they integrate data across all functions.
• For example, a manufacturing supervisor would be notified when raw material inventory falls below a set floor.


Evolution of MRP

• MRP - Material Requirements Planning
– what material needed?
– when & how purchased?
– how managed?
– maximize efficiency of physical, financial assets

• MRP 1960's
– master production schedule
– material requirements planning
– capacity requirements planning

• MRPII 1970's
– sales & operations planning
– simulation
– forecasting


ERP Implementation

• Need business exec in charge, not IT
• Make a business case

– long term benefits
• inventory reduction, customer service,….
• Costs

– software
– hardware
– people (by far the most expensive)

• Software
– ERP, database licenses
– maintenance
– support fees
– add-on packages

• Hardware
– new client/server architecture
– network capability
– backup
– multiple servers -operations, testing

• People - for system configuration
– internal, consultants
• Managers
– can require time commitment for several years
• Continual support from senior execs
• Change management
– almost all personnel will be affected


• ERP system configuration
– thousands of parameters to set
• Need stability, but business constantly changes
• Difficult to implement, difficult to change
– but is a non ERP collection of poorly integrated systems & databases any easier?
• Change is never ending


• Training needed
– technical staff
– business staff
• 20-50% of project budget on educational and skills development
• Results in less people needed, but more skills, understanding of the organization
• 4 months to 5 + years to implement



ERP Market

• $15 US billion ERP hardware, software worldwide market
• Plus professional services $10 billion
• High growth rate
• Large co. e.g. Intel expect to spend $1 billion on ERP (can never finish)

ERP advantage

• Eliminates costly, inflexible legacy systems
• Improved technology infrastructure
• Improved work processes
• Increased data access for decision making
• Provides info about all aspects of the business -- worldwide
• Reduces inventory, waste
• Easy communication with customers, suppliers

ERP Disadvantage

• Expense & time
• Radical change
• Integrating with other systems
• One vendor risks
• Difficult to install
• Very large and complex software




SAP R/3 ERP

• Market leading ERP product
• Extensive functionality
• Used by mid to large companies
• International features
• Can be run over internet/intranet
• 10 million users, 30,000 installations
• 13,000 companies, > 100 countries
• SAP AG $5 billion, 5,000 developers, 15-20% on research



• SAP’s core transaction system
– Logistics
– Financials
– Human Resources

R/3 Logistics

• Sales and Distribution
• Production Planning
• Materials Management
• Plant Maintenance
• Quality Management
• Procurement

R/3 Financials

• Financial Accounting
– general ledger, accounts receivable, payable,...
• Controlling
– costing, profitability, planning,…
• Treasury
– Cash, funds management,…
• Capital Investments

R/3 Human Resources

• Administration
• Payroll accounting
• Shift management
• Employee attendance
• Trip costs
• Training
• Recruitment
• Personal management

Industry Specific R/3 Solutions

• Aerospace & Defense
• Automotive
• Banking
• Chemicals
• Consumer Products
• Engineering & Construction
• Healthcare
• High Tech & Electronics
• Higher Education & Research
• Insurance
• Media
• Mill Products
• Mining
• Oil & Gas
• Pharmaceuticals
• Project Oriented Manufacturing
• Public Sector
• Retail
• Service Provider
• Telecommunications
• Utilities


SAP R/3 Architecture

• Processes written in ABAP/4 language
• 1000’s of switches for package configuration
• Multiple platforms
• Client server - multi tier
– database server (multiple servers, distributed database )
– application server (multiple servers, distributed )
– Internet server
– presentation level (browsers)
• User exits - Java, C++,...
• Communication interfaces with other packages

SAP R/3 Platforms

• OS
– NT
– AS/400
– UNIX
– OS/390
• Database 20-30GB initially
– Oracle
– Informix
– AS/400
– DB2
– MS/SQL


mySAP.com

E-business platform for inter-enterprise collaboration between a company, its suppliers and customers.

• R/3 ERP
• Supply Chain Management (SCM)
• Business to Business Procurement (BBP)
• Strategic Enterprise Management (SEM)
• Customer Relationship Management (CRM)
• Business Information (Data) Warehouse (BW)